cocaine in a can?
check out this MSN headline about 7-eleven taking "Cocaine" off its shelves, "[an energy] drink with a suggestive name and provocative branding":
7-eleven yanks 'Cocaine' drink
i'm not sure how i feel about this! first of all, allow me to admit that i've never been a big energy drink drinker. i just don't like the taste. theraflu, tab, red bull...they're all the same to me - gross. granted, i haven't tried every energy drink out there, and i never will, given that there's literally hundreds in existence.
but i get the draw. i get it. while coffee, at least as of 1.5 years ago when i was still in high school, is the morning pick-me-up of choice, those little brown beans and all that cream (which is so going to be the demise of all you french vanilla extra extra's out there, you know who you are!) don't give kids nearly as big of a jolt as they are looking for. no, these days, coffee is for amateurs. instead of an adrenaline rush that resembles that of billy butcherson rising from the dead, they want a full-blown jekyll/hyde experience (jason flemyng, anyone?).
now about this cocaine drink. in case you didn't feel like reading the whole story on MSN, the writer reports, "Cocaine comes in red cans, with the name spelled out in what are meant to resemble lines of white powder. According to the label, each 8.4-fluid ounce can contains 280 milligrams of caffeine -- more jolt than a cup of coffee, a can of Coca-Cola or the leading energy drink, Red Bull -- but no actual cocaine."
280 milligrams of caffeine - that's more than 3x the amount that most energy drinks have. try that one on for size. but the most controversial aspect of this drink is, of course, its name. the article states that Cocaine is made by Redux Beverages of Las Vegas, which markets it as "the legal alternative." repeating my first comment, i'm not sure how i feel about this.
while i agree that the name suggests a nasty habit, and that that much caffeine in your system has the potential of causing more harm than good, i don't think redux beverages were out to condone the drug addiction at all. i believe their hope was exactly as they claimed, a 'healthy' alternative. and in that, i guess i would much rather see kids drinking energy drinks, regardless of what they're called, than taking cocaine, or any other drug for that matter. but on the same token, caffeine is addictive too, and getting hooked on these shock-inducing drinks is no doubt worse than getting hooked on coffee, which already has both rumored and proven side effects that i for one could live without (it hasn't stopped me from drinking it though).
i guess i'm kind of stuck on this issue. i'd like to hear your thoughts. what is your take on energy drinks? and what about this new brand called Cocaine? do you think it's okay to target an audience the way redux has?
7-eleven yanks 'Cocaine' drink
i'm not sure how i feel about this! first of all, allow me to admit that i've never been a big energy drink drinker. i just don't like the taste. theraflu, tab, red bull...they're all the same to me - gross. granted, i haven't tried every energy drink out there, and i never will, given that there's literally hundreds in existence.
but i get the draw. i get it. while coffee, at least as of 1.5 years ago when i was still in high school, is the morning pick-me-up of choice, those little brown beans and all that cream (which is so going to be the demise of all you french vanilla extra extra's out there, you know who you are!) don't give kids nearly as big of a jolt as they are looking for. no, these days, coffee is for amateurs. instead of an adrenaline rush that resembles that of billy butcherson rising from the dead, they want a full-blown jekyll/hyde experience (jason flemyng, anyone?).
now about this cocaine drink. in case you didn't feel like reading the whole story on MSN, the writer reports, "Cocaine comes in red cans, with the name spelled out in what are meant to resemble lines of white powder. According to the label, each 8.4-fluid ounce can contains 280 milligrams of caffeine -- more jolt than a cup of coffee, a can of Coca-Cola or the leading energy drink, Red Bull -- but no actual cocaine."
280 milligrams of caffeine - that's more than 3x the amount that most energy drinks have. try that one on for size. but the most controversial aspect of this drink is, of course, its name. the article states that Cocaine is made by Redux Beverages of Las Vegas, which markets it as "the legal alternative." repeating my first comment, i'm not sure how i feel about this.
while i agree that the name suggests a nasty habit, and that that much caffeine in your system has the potential of causing more harm than good, i don't think redux beverages were out to condone the drug addiction at all. i believe their hope was exactly as they claimed, a 'healthy' alternative. and in that, i guess i would much rather see kids drinking energy drinks, regardless of what they're called, than taking cocaine, or any other drug for that matter. but on the same token, caffeine is addictive too, and getting hooked on these shock-inducing drinks is no doubt worse than getting hooked on coffee, which already has both rumored and proven side effects that i for one could live without (it hasn't stopped me from drinking it though).
i guess i'm kind of stuck on this issue. i'd like to hear your thoughts. what is your take on energy drinks? and what about this new brand called Cocaine? do you think it's okay to target an audience the way redux has?
posted by audrey at
10:48 AM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home